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Life is full of moments that make us think, "Really?" or "How long will this last?". Dulcolax gently tackles constipation by rehydrating the stool, reminding people that no bad moment, or discomfort lasts forever through the line 'It will pass'.
IT WILL PASS
PR & Social
We will launch this campaign on March 16th - Nutrition & Hydration day.
Tyra Banks - 7M Followers
Openly spoken about her issues with constipation.
Short-form ads showing constipated faces transition into a sigh of relief.
Influencer content from those who have been open about their constipation challenges
We will take over social with custom 'It Will Pass' stickers, tweets and reactive posts
Expansion
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