With the theme of ‘Transforming Psoriatic Care’ we created a live activation that was constantly transforming throughout the 3-day event. We worked with artist & psoriasis patient DaQuane Cherry to create his vision of a future where psoriatic care has improved allowing patients to live free from the burden of psoriasis.

PAINTING A NEW PERSPECTIVE

Expansion:

We paint different body types, skin tones, clothing, for people to be able to place themselves into the story.

We'd create an experiental pop-up bringing the paitning to live. Allowing people to step in, listen to the jazz music, explore patient experiences and how they've become more confident.